Tory Burch Expands into Beauty

After 9 years of success offering must have fashion, jewelry, handbags and shoes, Tory Burch is ready to expand her lifestyle concept into a new area – beauty. Beginning September 26th, Burch will launch a fragrance, a capsule cosmetics collect and bath and body line exclusively at Bloomingdale’s, Holt Renfrew, Tory Burch boutiques and toryburch.com. Entering the beauty industry has been something Burch has wanted to do for some time. And once she had her mind set on moving forward with beauty, she didn’t mess around. She took her idea to Leonard & Evelyn Lauder of the Estee Lauder Cos, Inc. saying “we first discussed the possibility at least five years ago…that at some point we would want to work together.” The two companies signed a contract in 2011.

The Fragrance
The eponymous scent has top notes of grapefruit, pink pepper, cassis, mandarin and neroli and middle notes of peony, jasmine and tuberose. It dries down to vetiver, cedarwood, sandalwood and white musk. According to Burch, the scent is “unexpected but fresh.” Packaged elegantly in a square glass bottle with her signature gold logo. The ornate gold and orange cap matches the packaging of the cosmetic collection.

Tory Burch fragrance

Photo: George Chinsee via WWD

The Capsule Cosmetic Collection
In addition to the fragrance will be a four-item capsule color collection of lipstick, lip and cheek tint, bronzer-blush palette and a retractable face brush. The minimalist collection goes along with Burch’s philosophy of “less is more.”

Tory Burch capsule cosmetic collection

Photo: George Chinsee via WWD

The Bath and Body Line
The bath and body line is made up of a body lotion, bath and shower gel and a candle and are all packaged in a soft pink with the Burch logo.

Tory Burch bath and body line

Photo: George Chinsee via WWD

If you can’t wait until September 26th, there will be an online pre-sale beginning September 6th. The line will retail for $32 – 150.

What do you think? Will you be adding a Tory Burch lipstick to your Tory Burch handbag?

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