Monthly Archives: October 2012

Rituals – past & present

When I was in my early twenties, Sundays were my beauty day.  I wasn’t making very much money so it was a DIY spa day in my tiny bathroom.  A bubble bath, clarifying shampoo and deep conditioner followed by a mini facial and a mani-pedi and I was ready to start the week.  Oh, how I think back to those days and how much time I used to have.

My beauty ritual started long before my NYC days.  I was about 7 or 8 when I first started playing around with different soaps.  Dove, Ivory, Noxzema followed by a cotton ball of Sea Breeze or Bonnie Bell’s Ten-O –Six.  It burned, so it must be doing something good, I thought.  As I got older, my ritual evolved.  The world of cosmetics opened up.  Now, I had been playing around with my Mom’s lipsticks and eye shadows for a long time, but by the time my friends and I hit 4th grade, we knew it was time to break out the make-up at school.  Unfortunately, our teacher did not agree with us.  With our moms siding with the teacher, we left our lipsticks at home for the time being.

When I was in sixth grade, we started having dances.  Again, I had so many things to do to prepare for the big event.  A bubble bath, hair washed, dried and curled; make-up and a mani-pedi.  Mind you, no one saw my toes.  You would have thought I was getting ready for the Oscars but all I wore was a shiny Espirt top and a jean skirt.

Today, my ritual has been pared down from years past.  But when I have the chance, usually when the children are napping or down for the night, I will resurrect some of my old rituals.  The deep conditioner, a mask or doing my nails (I usually have to pick one).  Tonight, as I was doing my nails, it occurred to me that my manicure set is almost 27 years old.  It was a gift from my Mom, ahem, Santa, when I was in the 5th grade.  That set has been with my through high school and college, followed me to NYC and a number of different homes.  Once I took it on a trip with me post 9/11 and airport security tried to confiscate it for the scissors and nail file.  My options were to check the bag or throw it away.  Obviously, I checked the bag.

Even though my ritual isn’t as complicated as it used to be, I still get all the bases covered.  You don’t need a lot of time to take good care of your skin.  No matter how tired I am, I cannot go to bed without following my ritual.  It’s how I start and end my day and I wouldn’t have it any other way.

My old faithful manicure set


Welcome to Ritual Beauty

“Let the beauty of what you love be what you do.”

– Rumi

This quote sums up my life quite nicely.  My name is Dawn and from as far back as I can remember I have loved all things beauty.  By beauty, I mean, beauty products.  I practically grew up at the department store cosmetic counter alongside my Mother.  I would watch the saleslady apply the newest colors on her while I was dabbling in the cosmetic displays.  As I headed into the teenage years and was faced with blemishes, I realized that cosmetics could only do so much.  Having a flawless canvas, your skin, became so much more important and has been ever since.

I have always enjoyed science and graduated with a degree in Chemistry, but it wasn’t until I realized medical school wasn’t in my future that I had my “a-ha” moment.  In an instant I knew that I would create my own skin care line.  After all, it only made sense – I would combine my loves of science and beauty.

It has been many years since that “a-ha” moment but the dream has never died.  I have worked for both entrepreneurial and well established beauty companies.  In creating this line, my purpose is to offer high quality products delivering results that help women look and feel great without breaking the bank.  As I thought about how the concept of looking good makes you feel, I realized that feeling good about yourself gives you confidence.  Confidence is powerful and it is what allows us to be whatever we want to be.  This is our mission and we call it Look.Feel.Be.™